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We designed and are managing the Club Botanic relational marketing program via a personalized local and national French action kit at points of sales and direct to customer. This mailing kit is part of sales stimulation and development activities, customer loyalty programs, and "in store" traffic creation through relevant actions reinforcing the positive image of Botanic with all its customers.
Store mailing Theme mailing
 Store mailing
 Medium :
  Letter (Personalized A4 formatted four-color front side document).
 Marketing operation :
  "Store opening" mailing.
 Objective :
  Respond to the local store issues. For Valence, announce the store relocation and its reopening date. For Belle Epine, announce the opening of a store aimed at a particular clientele.
 Set up of the operation :
  Personalized invitation to the store opening, with a customer offer of additional loyalty points and prospect offer of free membership in Club Botanic. The letters are signed by the individual store managers and a map indicates location and directions.
 Personalization :
  The map, directions, offer and the editorial’s contents are personalized according to the store...
 Results :
  Significant traffic generated on opening day.
> More information  
 Theme mailing
 Medium :
  Letter (Personalized A4 formatted four-color front side document).

 Marketing operation :
  Creation of traffic in the store.
 Objective :
  Invite customers who are holders of Club Botanic membership cards to themed events which are periodically scheduled in each Botanic store.
 Set up of the operation :
  The customer receives a personalized message according to his/her profile (file segmentation), as well as the event’s program and an offer according to his/her membership (card validity date) and his/her transaction history.
 Personalization :
  Two personalization levels: store and customer. For the store, the following are personalized: the store, the name, the manager’s signature, as well as the event’s program and dates. For the customer, the following are personalized: his/her profile, an offer defined according to his/her membership status and his/her transaction history, points accumulated and membership renewal information.
 Results :
  Currently being evaluated...
> More information  
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