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During the launching of the Azur, Indigo, Vert Toll-Free No. Kits, we devised a personalized prospecting campaign according to the function, the activity sector, the French Business Sector code (APE) and the issues related to the handling of incoming calls by the targeted enterprises. |
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Small and Medium Sized Company (PME) Pack
prospection mailing |
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| Medium
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Letter
(Personalized A4 formatted
four-color front side document). |
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| Marketing
operation : |
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Prospection
mailing to launch the PME
Packs. |
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| Objective
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Propose the right pack to the right customer with a sales pitch corresponding to his/her trade issues. |
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| Set
up of the operation : |
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Initially
we sent a first mailing
wave to a PME target only
and then followed it up
by phone reminder calls. |
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| Personalization
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In this message the sales arguments are personalized according to the APE code and the function, size and organization of the recipient company. |
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| Results
: |
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Good
campaign returns, particularly
thanks to the combined mailing
+ phoning initiative. |
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More information |
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