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Jaguar Marseille is our initial customer in "one to one" marketing. They very quickly grasped the relevance of this kind of Customer relationship in the automotive sector, allowing it to be differentiated and stand out against competitors, to treat its customers/prospects better and to create its own database. |
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Mailing subsequent to a JAGUAR Marseille concessionaire
visit |
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| Medium
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Letter
(Personalized A4 formatted
four-color front side document). |
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| Marketing
operation : |
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Prospect reminder follow-up mailing after an initial visit to the dealership. |
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| Objective
: |
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Accurately target the prospect’s specific interest in parts and accessories, make him/her dream via images and incite him/her to make an appointment for a test drive. |
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| Set
up of the operation : |
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During his/her initial visit, the prospect interested in a Jaguar car is going to share a little information about the desired model, its color, the expected options, the kind of engine, and so on. This information is collected by the Jaguar sales person and transmitted to us (by fax, email, intranet, etc.). Then we will print on demand this "thank you" letter within 2 to 3 days after the visit (D+2 to D+3) (according to the information collected upstream). |
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| Personalization
: |
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In this document 7 photos (Mark, sales person, signature, car, car options, etc.), as well as the editorial message (Luxe or Sport and car personalization) vary according to the recipient. |
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| Results
: |
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Very
high degree of satisfaction
from prospects (they feel
recognized, held in esteem,
understood). Appointments
for a test drive increased
by + 50%. |
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More information |
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