Mailing with reply card (Personalized A4 formatted four-color backside document).

Twice a week prospecting reminder campaign aimed at senior citizens and families.

Incite prospects to reserve a trip/visit by proposing a tailored offer with promotional pricing to speed up bookings.

Each month all those prospects who have received a Vacances Bleues catalogue and have still not booked a trip receive a reminder according to their profile. This campaign may be coupled with an e-mail reminder.

In this mail, the visual varies according to the target (family, senior citizen couple, senior citizen couple with grand children, young senior citizens, etc.); the offer is also personalized to the recipient’s interests, addresses are personalized, the welcome check, and so on.

This operation is continuous, since it is an on demand operation aimed at increasing response from first time members.