Würth Modyf is specialized in work clothing and work accessories, catering to plumbers, electricians, carpenters and other laborers.

Our team of agents went to great lengths to plumb the depths of each profession in order to design a segmented and personalized direct to consumer comunication that leveraged their specific profession to showcase the best suited products for their individual work environments.

This winning strategy reinforced the main message and the promotion and led to many well attired artisans.