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Devise
a strategy around your most important capital
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YOUR CUSTOMERS |
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| Relational
marketing allows a differentiated "stand
out" management of customer relations
thanks to the use of the customer’s communication,
capitalization and management tools. |
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 Personalized
communication thanks to One To One Marketing
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This is done by designing and distributing personalized
communications according to the profile of each customer. Documents are then created which take into account
the recipient’s preferences, resulting in highly personalized messages in text and images which increase the
relevance of the communication and translate into increased sales.
By adopting a one to one approach, using past purchasing behaviour, key life events or other
information, or one to few approach, using socio-demogaphic profiles, segments and similar
groups a more meaningful relationship is created, leading to greater relevance and loyalty.
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More information ? |
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