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Devise
a strategy around your most important capital
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YOUR CUSTOMERS |
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| Relational
marketing allows a differentiated "stand
out" management of customer relations
thanks to the use of the customer’s communication,
capitalization and management tools. |
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 Personalized
communication thanks to One To One Marketing
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It
involves devising, designing and distributing
a personalized document according to
the profile of each customer. Create
a document which takes into account
the particularities of each person because
a personalized message in text and image
enhances the sales impact, extends its
content, and increases the relevance
of the communication.
By adopting a one to one approach (or
a "one to few" approach) taking
into account the customer’s socio-demographic
profile, his/her value, his/her buying
behavior, key events in his/her life
or any other essential information concerning
him/her, a relevant sales / proximity
relationship is created. |
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More information ? |
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