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  Research and Development at Varibase

Varibase group works continuously to define and refine innovative customer relationship strategies, and develop the technologies needed to enable those strategies. To facilitate these activities, a core research and development department was created.

  In the Canadian office, Varibase is creating the marketing applications of the future. R&D activities include analysis and design, optimization of processes, operations and marketing database structures. It is Varibase’s ambition to stay ahead of market trends and keep a step ahead of relational marketing needs. To keep this strategic advantage we must always be ready to anticipate the next technological shift.

Current projects :

- Personalized magazine cover (Worldwide patent pending)

This innovative technology combines a magazine cover and a personalized URL to direct a prospect to a website in order to display personalized and targeted information, obtain responses to a questionnaire or generate a sale. At last personalization can be used for prospects!

- Varibox – Multi-channel marketing campaign launch portal

When complete, this portal will enable sales forces to launch pre-approved marketing campaigns locally, easily and quickly. From mailing to emails, SMS and personalized URLs, the appropriate marketing processes will be available to remote offices, representatives and consultants, 24 hours a day anywhere in the world.

To contact the Canada R&D office:
Director of R&D : Eric Azara
Project manager: Alex Nuta

  On the France side of the atlantic, Varibase develops and maintains active applications for our clients. The team is composed of IT and marketing experts. Its ability to react quickly and mastery of extreme programming techniques enable the team to turn around functional applications very quickly. The applications developed by the team vary greatly with the needs of customers ranging from database management systems for client data to development of mini websites, complete with interactive games linked to operational and marketing servers.

To contact the France IT and multimedia office:
IT director : Guy Raissiguier
Project manager: Nadine Triaire

 
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