Varibase,
a "technological" relational marketing
agency, offers you its expertise in database
development, Customer internet / intranet
/ extranet site realization, as well as variable
data and information flow control.
Our experts support you through processing of your database (address processing, deduping, etc.), through analysing your campaigns (gathering insight in order to set up a strategy adapted to market expectations) and through segmentation of your Customer database.
Our expertise:
- global and detailed reporting of the campaigns
- scoring
- behavioural segmentation
- complete tracking of SMS and e-mailing campaigns
- comparison of the effectiveness of the distribution channels and return on investment.
Marketing one
to one operation improvement
percentage
